Canva
Drag and drop design tool with templates for social posts, banners, thumbnails and simple videos. Handy for store capsule mockups, devlog headers and promo images.
Home / Marketing & Trailers
Marketing & Trailers
5 free tools for game trailers and marketing, sorted by how friendly they are for beginners.
A finished game still needs players to find it. Marketing for a first game usually means a short trailer, a few good screenshots and GIFs, regular devlog or social posts, and a store page that explains the game in seconds.
The tools here are free or have a free plan. Record gameplay with a screen recorder, cut it into a 30 to 60 second trailer in a video editor, then reuse the best moments as short vertical clips and thumbnails. Show gameplay in the first few seconds rather than logos.
Need sound for a trailer clip? See the sound effects category. Before you use music or stock media in an ad or trailer, check the license on the official site. We checked each free plan on October 23, 2026.
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CapCut
Video editor for short form clips with templates, captions and AI tools. Good for turning gameplay into TikTok, Reels and Shorts posts.
OBS Studio
Free and open source software for recording and live streaming. Capture gameplay footage for trailers, devlogs and social clips on Windows, macOS or Linux.
DaVinci Resolve
Professional video editor with editing, color, effects and audio in one app. The free version is enough to cut a full game trailer.
presskit()
Free press kit builder by Rami Ismail of Vlambeer. Fill in your game's facts, screenshots and links, and it creates a press page journalists can use.
Related guides: Make your first game with free AI tools, Can I sell a game made with AI art?, AI sound effect generators.
Free starter pack for Marketing and Trailers beginners
Pair these tools with a 7-step first game path, free art and sound picks with license notes, and a printable checklist, and our AI tools kit for Godot, Unity, Unreal and Roblox. Plus one short tool tip a week. No spam, unsubscribe any time.
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